Get Growth → Analytics

Analytics

Tracking set up correctly from the source, so every report reflects what actually happened. Conversion tracking, attribution modeling, and dashboards built around the metrics your business runs on.

What’s included

Conversion Tracking Setup

Accurate tracking across your site, ads, and CRM, so every conversion counts once and counts correctly.

GA4 events and Google Ads and Meta conversion actions mapped to the actions that matter, not every button click
Server-side tagging through a Google Tag Manager server container to recover conversions lost to ad blockers and Safari’s ITP
CRM close events synced back to ad platforms so tracking reflects real revenue, not just form fills

Attribution Modeling

A clear view of which channels actually drive pipeline, not just whichever one happened to get the last click.

Multi-touch attribution across paid, organic, and email so channels that assist early in the journey get credit instead of losing it to last-click
Customer journey mapping from first touch to closed deal, built from GA4 and CRM data together
Channel-level ROI comparisons that show which budget lines to cut and which to grow

Custom Dashboards

Reporting dashboards built around the specific metrics your business runs on, not a generic template.

Looker Studio or GA4 Explorations dashboards built around your KPIs (CAC, LTV, pipeline velocity), not stock reports
Automated weekly and monthly reports delivered straight to your inbox or Slack, no login required
Role-based views: leadership sees the handful of numbers that matter, marketing sees the campaign-level detail

Data Audits

A regular check that tracking hasn’t silently broken after a site update, platform change, or consent banner rollout.

Quarterly tag audits across GTM, GA4, and ad pixels to catch duplicate or missing events before they skew a quarter of data
Cross-checks between GA4 conversion counts and CRM or ecommerce records to catch discrepancies early
A written record of every tag and trigger, so tracking doesn’t depend on one person’s memory

How it works

Audit Tracking

We check what’s currently tracked and flag what’s broken or missing.

Build the Layer

Conversion tracking and attribution get set up correctly across every channel.

Build Dashboards

Custom dashboards get built around the metrics that actually matter to your business.

Monitor and Maintain

We check tracking integrity regularly so a broken pixel doesn’t skew a quarter of data.

What to expect

42%

Typical CAC reduction

Correct attribution reveals which channels are actually working, so spend stops propping up the wrong ones.

1 Source

Of truth for every number

Dashboards stop conflicting with each other because they pull from the same corrected data layer.

Ongoing

Integrity checks

A broken pixel or tag gets caught before it silently skews a quarter of reporting.

Explore related services

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Frequently asked questions

Yes, that’s usually a sign of broken or duplicate tracking. A tracking audit typically finds the exact source of the mismatch.

It’s figuring out which marketing touchpoints actually deserve credit for a sale, instead of giving all the credit to the last click.

Yes, dashboards get built in your existing reporting tools wherever possible, rather than forcing a new platform on your team.

More often than most teams realize, usually after a site update or platform change, which is why ongoing audits matter.

Want reporting built into a full growth system?

We’ll show you exactly where this fits alongside the rest of your stack.

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