E-commerce

The right platform matched to your catalog size, budget, and growth plans, not the one that’s easiest for an agency to churn out.

• Platform selection weighed against catalog size: Shopify or WooCommerce for smaller catalogs, headless or enterprise platforms once SKU count and order volume outgrow them
• Storefront and theme built around your actual product taxonomy instead of a generic template with categories forced to fit
• Payment gateway, tax, and shipping calculation logic wired in and tested before launch, not bolted on after

Checkout flow and product pages tuned to close the gap between browsing and buying.

• Guest checkout enabled and account creation moved to after purchase, removing the step that causes the most drop off
• Cart abandonment triggers set up with timed email or SMS follow up tied to the abandoned cart’s value
• Multiple payment options such as card, PayPal, and buy now pay later tested against your actual customer base, not added as a checkbox exercise

Product data structured to hold up as your catalog grows from dozens of SKUs to thousands.

• Attribute and variant structure for size, color, and bundles built to support filtering and search before the catalog doubles in size
• Category and tag taxonomy planned to avoid the flat, unsearchable product list that forces a rebuild later
• Inventory sync configured against your fulfillment or POS system so stock levels stay accurate across every sales channel

Post launch testing focused on the handful of pages that actually drive your checkout volume.

• A/B tests run on product page layout, pricing display, and calls to action, not just headline color changes
• Checkout funnel drop off points tracked in analytics so the specific step causing lost sales gets fixed instead of guessed at
• Site speed and Core Web Vitals checked monthly, since a slower product page directly costs conversions