Get Growth → Performance Marketing

Performance Marketing

Paid search and social campaigns built and optimized against a specific cost-per-lead or cost-per-acquisition target, not a vague brand awareness goal.

What’s included

Paid Search Campaigns

Google and Bing Ads campaigns built around keywords with real commercial intent, not broad terms that burn budget on browsers.

Keyword research prioritizes high-intent, bottom-funnel terms over broad match and vanity searches
Negative keyword lists built and maintained weekly to stop spend leaking to searches that never convert
Bid strategy and ad scheduling adjusted against actual conversion data, not platform defaults

Paid Social Campaigns

Targeted social ads built separately for each platform your customers actually use, not one creative reused everywhere.

Audience targeting built from lookalike and custom audiences tied to your existing customer lists
Creative formats such as video, carousel, and static built to match how each platform’s feed behaves
Placement and budget split tested per platform instead of running one campaign across all of them

Landing Page Strategy

Landing pages built and tested to match exactly what each ad promises, since an ad-to-page mismatch is one of the most common reasons spend gets wasted.

Page copy and offer mirror the exact headline and promise a visitor just clicked on
Headlines, forms, and calls to action A/B tested to lift conversion rate, not just traffic volume
Page speed and mobile layout checked before launch, since paid traffic bounces fast on a slow page

Performance Reporting

Weekly and monthly reporting tied to cost per lead and return on ad spend, so you see which campaigns are earning their budget.

Reports break down performance by campaign, ad group, and keyword, not just an account-level total
Cost per lead and cost per acquisition tracked against the target set before launch
Underperforming campaigns and keywords flagged with a specific recommendation, not just a number

How it works

Define Targets

We set a specific cost-per-lead or cost-per-acquisition target before launch.

Build Campaigns

Campaigns and landing pages get built around that target from the first draft.

Launch and Optimize

Early performance data drives fast optimization, not a set-and-forget campaign.

Report on Revenue

Reporting ties spend to pipeline value, not just clicks and impressions.

What to expect

3.4x

Typical qualified lead lift

Campaigns built around a real cost target consistently outperform awareness-first spend.

Weekly

Optimization cadence

Spend shifts toward what’s working every week, not once a quarter when someone remembers to check.

Tied to Revenue

Reporting, not just clicks

Every report ties spend back to pipeline value, since impressions alone don’t pay the bills.

Explore related services

Get Growth

Analytics →

Get Growth

Consulting →

Get Built

Web Development →

Frequently asked questions

Either works. Existing accounts get audited first; sometimes it’s a rebuild, sometimes targeted fixes are enough.

It depends on your market and cost per lead, but we’ll tell you upfront if your budget is too thin to generate meaningful data.

Landing page strategy is included, since a great ad pointed at a weak page wastes the spend.

Reporting is tied to CRM and pipeline data wherever possible, so you see revenue impact, not just platform metrics.

Want paid media built into a full growth system?

We’ll show you exactly where this fits alongside the rest of your stack.

Book a Strategy Call