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Growth thinking, no fluff.

Notes on SEO, paid media, automation, and what is actually changing in the AI era, from the team running these systems daily.

Latest from the blog

How to Run a GEO Audit Before You Spend Another Dollar on AI Visibility
SEO

How to Run a GEO Audit Before You Spend Another Dollar on AI Visibility

Most businesses have no idea what ChatGPT, Gemini, or Perplexity say about them, here is the manual way to find out.

Jul 19, 2026

ChatGPT Work agent launch
AI

ChatGPT Work Is Live: What OpenAI’s New Work Agent Actually Does

A stated goal turns into a finished document, spreadsheet, or tracker, here are the real example prompts straight from OpenAI.

Jul 12, 2026

Reputation Management Now Means Managing What AI Chatbots Say About You
AI

Reputation Management Now Means Managing What AI Chatbots Say About You

A growing share of people ask ChatGPT before Google, and almost nobody checks what it says about their brand.

Jul 5, 2026

Should You Convert Your Site to Markdown for AI? Google Just Answered.
SEO

Should You Convert Your Site to Markdown for AI? Google Just Answered.

Google’s Martin Splitt and John Mueller spent 25 minutes on it, here is the nuanced answer the headlines flattened.

Jun 17, 2026

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