UI/UX

User flows and wireframes built from session recordings and analytics, not guesswork.

• Existing GA4 data, heatmaps, and session recordings reviewed before the first wireframe is sketched
• Low-fidelity wireframes built in Figma covering every screen state: empty, loading, error, and success
• User flow diagrams mapped for each core task so navigation gets tested before visual design starts

A documented component library so every new screen matches the last one without redesigning from scratch.

• Reusable Figma components for buttons, forms, cards, and navigation, each with defined states and spacing tokens
• A single source of type scale, color tokens, and spacing rules that developers pull from directly
• Component documentation handed off so your team can add new screens without reinventing existing patterns

Real people complete real tasks on the prototype before launch, so friction shows up in a test session instead of a support ticket.

• Moderated sessions with 5 to 8 target users per round, recorded and timed against task completion
• Think-aloud protocol used to catch confusion points a heatmap or analytics tool would miss
• Findings ranked by severity and fed back into the wireframes before development starts

Every screen is designed against one goal: signup, purchase, or engagement, not just visual polish.

• Call-to-action placement, form length, and page hierarchy tested against the specific conversion metric for that flow
• A/B test variants built for high-traffic screens so layout decisions come from data, not opinion
• Friction points in checkout, signup, or onboarding flows identified first and redesigned before anything else