Social Media, Web & Branding · Sales Training

Overview

Growth Engine is a training brand and sales education platform founded by Dr. Ahmed Khalifa, an influential figure in real estate sales training in Egypt and creator of the "Sales to the Subconscious Mind" concept. I led end-to-end marketing communications strategy and supervised paid and organic marketing across Facebook, Instagram, TikTok, and YouTube. Services included website development, brand building, content planning, digital reputation management, and strengthening online presence for both Growth Engine and Dr. Ahmed Khalifa.

Results

20% year-over-year sales growth sustained over the engagement period

Community of more than 10,000 brand advocates built over 4 years

Return on ad spend of 1:10 ROAS across paid media campaigns

Brand sentiment above 80% maintained across Facebook and YouTube

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