Overview

London House is a real estate development company in Egypt focused on high-value projects. I took the brand from just an idea on paper to a real estate business valued at EGP 100 million, building a brand identity and positioning it around unique, high-value projects that stood out in the market. The work involved transforming the concept into a credible, investment-ready brand with a strong presence, clear market differentiation, and a compelling identity that resonated with the target audience.